PRESENTS
Wow Pongpanich
TeamCXO's Fractional Chief Communications Officer / PR Strategist
CORE AREA EXPERTISE:
Corporate, Product & Crisis Communications • Product Launch • Media & News Coverage • PR Events KOL/Influencer Management • Media Relations • Strategy Planning & Execution
Outstanding Achievements
Wow Pongpanich focuses on industries in Thailand
Wow is a growth-driven communications strategist with 18+ years of experience shaping high-impact PR campaigns across APAC and the Middle East. She has elevated global brands including Netflix, Uber, and AirAsia with proven expertise in crisis communication, brand launches, and large-scale publicity campaigns.
Roadmap Recap
Track record of boosting brand awareness, engagement, and visibility
Experience across corporate, tech, travel, F&B, lifestyle, aviation, and entertainment sectors
Proven leader in product launches, crisis communications, and high-visibility campaigns
Highlights
Spearheaded PR campaigns for Netflix titles which went on to achieve global success as the #1 and #2 most-watched non-English shows.
Led the opening campaign for King Power Mahanakhon, securing top tier international travel and lifestyle media coverage.
Launched UberEats in Thailand.
Launched large-scale PR campaigns for Thai AirAsia across 15 countries, earning top-tier media placements.
Founded Wow PR Consulting, managing diverse clients in tech, F&B, lifestyle, and consumer goods across SEA.
The Full Story
Wow Pongpanich
Wow Pongpanich is an accomplished communications leader with over 18 years of experience driving impactful PR strategies, brand positioning, and crisis communication across APAC and the Middle East. As a Fractional Chief Communications Officer, she specializes in designing and executing campaigns that amplify visibility, generate engagement, and strengthen reputations in competitive industries.
Her career includes senior leadership roles with global powerhouses. As Head of PR for Netflix Thailand, she led campaigns for Thai and international titles that went on to top Netflix’s global charts. At Uber, she managed communications across Thailand and Cambodia, strengthening brand awareness while navigating high-profile crises. As Director of Public Relations for King Power Mahanakhon, she oversaw the landmark’s launch, securing extensive international media coverage. During her tenure at Thai AirAsia and Thai AirAsiaX, she executed large-scale product launches and PR campaigns spanning 15 countries.
Most recently, she founded Wow PR Consulting, where she partners with tech, travel, lifestyle, and consumer brands to deliver tailored communication strategies. Her ability to balance strategic vision with execution excellence has consistently delivered measurable results, from growing brand awareness to securing top-tier media coverage.
Not sure who to book? Let's get in touch with us via e-mail first!
Email us for business consultations:
TeamCXO
© 2025 by TeamCXO.