Preeti Kukreja is a masterful strategist and storyteller with a distinguished career in branding and communications, making her an outstanding Fractional Brand Officer and Content Communications Officer. Armed with a degree in Professional Communication from RMIT University, Preeti spent a decade in Australia as a media planner and copywriter before returning to Bangkok to lead transformative branding initiatives. Her work with global enterprises like Standard Chartered’s SC Ventures, Amadeus Technology,BayWa r.e. and FourPaws International, alongside regional leaders like BonCafe Group, Centara Hotels& Resorts, and B.Grimm Group, showcases her ability to craft compelling brand stories that resonate across markets. From diving into research and building a differentiated positioning, to conceptualising ad campaigns ready for launch, her expertise in brand strategy, storytelling and creative direction creates a memorable mark in consumers’ minds.

​

As a Fractional Brand Officer, Preeti delivers strategic brand audits, architecture, competitive positioning, and storytelling that captivate audiences and drive engagement, from implementation through to launch. Her strategic work for Boncafe and SC Ventures’ various startups have been lauded for their unique combination of insightulness with creativity, while her advertising campaigns for Amadeus Technology and Centara Hotels & Resorts demonstrate her knack for blending creativity with an empathetic understanding of consumers, to achieve measurable impact.

 

Preeti’s global perspective, honed through work in Australia and SEA, enables her to tailor communication strategies for diverse industries, from fintech to hospitality. Whether conceptualizing brand names, high-impact campaigns or refining brand identities, Preeti’s meticulous approach ensures clients stand out in competitive markets. Her ability to fuse strategic vision with creative execution makes her an invaluable partner for businesses seeking to build lasting brand equity.